Ben Ramsay, aka THE NEW CONSISTENT has released visuals to accompany his self-titled single.
Directed by photographer Andrew Busby and himself, Ramsay feels that the visuals on offer are the next logical step to his project. Pleading with social media followers to join his team, his desire to break through is to be applauded – especially considering the DIY ethic behind his approach.
In our interview ahead of the release of debut EP, Individual Social Accounts and Commentary, Ben explained that the five tracks were “very personal” and this video gives us a further insight into the ‘behind the TNC pseudonym’ with Ben.
A morose, insular, pub experience where one is surrounded by empty companions and half-drank Carling glasses is hardly alien. We have all been there – conversations and pints flowing, but your only thought is a distance away. Then, flash forward to eating salt and vinegar chip sticks in an equally solo environment; the company has dissolved, but the emptiness remains.
The video is available now.