“I LIKE THE FACT I CAN RELEASE WHATEVER I WANT WHENEVER I WANT” | ALICE MERTON DISCUSSES CREATING HER OWN RECORD LABEL, THE SUCCESS OF ‘NO ROOTS’ AND MORE – INTERVIEW

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Alice Merton

I am really excited to do a UK tour,” beams ALICE MERTON ahead of her upcoming short, yet intimate, run of shows which begin in Bristol tonight (17/3).

The release of debut full length, Mint, has coincided with this tour and when asked if we can expect to hear it in all its glory, Alice simply replies of course! It’s the Mint tour after all!”

One of the ‘highlights’ from Mint was the highly infectious single, No Roots, which even now is still receiving commercial success. Reminiscing about the astronomical rise of the single, Alice explains “it all happened really fast and unexpected. None of us were counting on this!” Whilst grateful for the support No Roots has received, she is incredibly aware that staying true to one’s self is important.

While this all very exciting, I always focus to make music I like. Obviously if people end up enjoying what I do, that’s amazing.” Having the freedom to have full creative control over her own projects is a huge privilege because unlike many others, Alice does not have to bow down to an external label’s demands. Revealing the decision behind forming her own label, Paper Planes Records International, she takes us to a pre-Mint period.

“The original plan was to get signed by a major label.” As is always the case, though, this wasn’t as plain sailing as she had hoped. She continues, “However, none of them wanted to release my music as delivered and suggested changes I wasn’t willing to do.” Instead of shying away from sticking to her guns, the solution of creating Paper Planes Records International was put into practice.

“We ended up releasing No Roots through my own label Paper Plane Records International,” and that was when the benefits of creative control were highlighted. As mentioned, there is no bowing down to external record label demands; instead, I really like the fact that I can now release whatever I want whenever I want to.”

Now Mint will be showcased across the UK including shows in Leeds and Glasgow. Excited about these shows, Alice points out “we have only played two sold out shows in London and Manchester. That’s why we wanted to a proper tour this time!”

Alongside the shows, the return to the UK feels “like coming home. I am British and hold a British passport even though I don’t live in the UK – my parents live in in the South of England, too!”

After this short but brief stint in the UK, 2019 will involve a lot of touring.” More immediately, though, I get to play Coachella festival in the US in April!”


REMAINING TICKETS FOR ALICE MERTON’S UK DATES ARE AVAILABLE HERE

 

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