“IN THE DIGITAL ERA, EVERYTHING IS LOSING IMPORTANCE” | HINDS OPEN UP ABOUT TOURING THE WORLD, RELEASING THEIR SOPHOMORE RECORD AND BEING PAIRED WITH ATLETICO MADRID – INTERVIEW

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HINDS | image: Alberto Van Stokkum / featured image: Salva Lopez

Europe. Asia. America. Two stops in the UK. A year long world tour. Most bands dream of such global recognition, but for HINDS, this gruelling dream has been a reality across 2018.

Nearing the completion of living out of suitcases and being in close proximity of one another every second of every day, Ana Perrote describes it as sweet and sour.” Considering that over the past year, the Spaniards have released sophomore record I Don’t Run alongside touring non-stop, you could excuse Hinds for looking forward to being back in their native Madrid. However, although “we are so tired and so ready to stop, it feels weird when we’re not doing this.”

For a band to have been on the road all over the world to lack any pretentious qualities is refreshing. Almost apologising for their Asia run, saying the tickets were so expensive. It is mad to see so many people because it was like sixty bucks. We were almost like ‘we are so sorry for making you pay that to see us’,” it is this humility that has seen Hinds develop significantly since the release of debut record Leave Me AloneTaking nothing for granted and always approaching cities they are already familiar of with an open minds gives the band a fresh outlook on touring and being away from home for so long. “We have been doing this for four years now; touring and stuff, so when we go to Asia it is a whole new world that I have no fucking clue about and I feel good because it is exciting.”

The excitement of touring is jokingly passed off as a rigid, strict schedule, but when Ana explains why it makes sense as to why Hinds, like many other bands, are able to make the tour bus their temporary home. When we first stopped touring for the second record it was really hard. We were like ‘what the fuck do we do?’ Suddenly we felt useless and we missed it [touring]. Now I don’t have anyone telling me what to do I am like ‘what do I do? When is soundcheck?’ It is crazy. Not having any autonomy is frustrating. You can decide where you eat, who you talk to, where you’re sleeping. Suddenly there is nothing.”

As mentioned, I Don’t Run was released mid-tour, which was a welcome break and gave the band something to occupy their time in between gruelling drives, but there is a self-critical tone of how it has been received. I think maybe we fucked up having the singles so close to each other because the record lifespan is shorter and it is more about the singles and the videos.” Comparing their approach to “singers and pop stars and rap stars,” she offers the observation that “they are dropping a new song every week and it is not as easy for a band with instruments because you’re touring all of the time.” Because of this, Hinds had to remember that “sometimes I see quantity over the quality and that is kind of sad. In the digital era everything is losing importance.”

The importance was not lost on I Don’t Run, though, and much consideration was put into the whole project. “We wanted, and I think we achieved it, to create a whole piece of art. Leave Me Alone was a more of a presentation of the band. It was a ‘this is what we have, this is the band,’ whereas I Don’t Run was the first time we had chance to sit down and think about it as a whole.” This consideration and effort has been repaid in the form of being listed as one of Rough Trade‘s albums of the year – an accolade that “feels so good because writing a record is so much work. Writing, releasing and then touring it is even more hard work.” They are well aware of the hard work that must go into any release nowadays, and even though an exclusive Rough Trade variant of I Don’t Run was available, they know that was not a fast-track-pass onto the list. “The competition we have is that there are so many people listening to so many other things – people aren’t going to buy everything so they have to choose. It feels so good that someone has taken the time to listen to the whole record instead of just three songs.”

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Hinds as Atletico Madrid | image: Bands FC

In terms of support from popular culture, Hinds were paired with Atletico Madrid by Bands FC – whose motto is ‘football clubs as bands.’ It is a simple and satisfying project, but one that the band are thankful for. Excitedly saying They did one of us!.” Ana defines their collaboration as “it is so sick” and drummer Amber Grimbergen insists “it is the team I would follow if I liked football.”

Ending the interview with the excitement of Bands FC, more Hinds-based exciting news is teased, but it will come only after “we chill over Christmas with our family.” With regards to new music, “We want to approach it differently because we don’t want to make the same thing. We feel like we have been bitten by the intrigue of trying. We want to get one step ahead.”


I DON’T RUN IS AVAILABLE NOW

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